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Month: December 2017

Articles by Author, Asia, Business

Marketing in China Requires a Unique Approach, Part I

December 29, 2017April 12, 2018 Alan Refkin, Author

Many companies believe that their sales and marketing models, business management techniques, and organizational structure, which have proved successful outside of China, will also work in China with little or no modification. As a result, many companies enter the Chinese … Continue reading Marketing in China Requires a Unique Approach, Part I

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