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ALAN REFKIN

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Tag: marketing in China

Articles by Author, Asia, Business

Marketing in China Requires a Unique Approach, Part I

December 29, 2017April 12, 2018 Alan Refkin, Author

Many companies believe that their sales and marketing models, business management techniques, and organizational structure, which have proved successful outside of China, will also work in China with little or no modification. As a result, many companies enter the Chinese … Continue reading Marketing in China Requires a Unique Approach, Part I

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Marketing in China Requires a Unique Approach, Part II

May 14, 2016May 14, 2016 Alan Refkin, Author

Increasingly, foreign companies are realizing that their future is in China. Even though Chinese brands generally enjoy a 90+ percent awareness, the average Chinese citizen has a greater degree of trust in a foreign brand. Take automobiles, for example. All … Continue reading Marketing in China Requires a Unique Approach, Part II

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